Time for a field trip to Gala bingo. I must admit, I thought some of my mates would be 'too cool' to come and play bingo - only to find out they were already members! A night out, followed by a few nights in...Brief: Concepts for William Hill '2p Bingo' online flash banners.
'2p or not 2p' - yes, Bingo IS that cheesy!
Sam Yaffe (Ecommerce, William Hill)
#1 'Out of this world' cheesy, fun and fits in with the rest of the brand collateral (stars, bubbles, etc.)
#2 'On Brand' recycling current brand collateral and re animate them in a new way, alongside the new captions.
#3 'Narrative' - yes, it's the cheesy 2p or not 2p.
And so on to developing the initial storyboards ready to refine them and eventually turn them into flash animations:
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