I went to the Food Show in London last week, and look who I bumped into..
His chocolate is covered in delicious packaging that looks like it's come straight out of the Willy Wonka Chocolate Factory (intentional, I'm sure). Brown and gold have a luxurious feel about them anyway (as long as it's the right shade of brown!) but the addition of the hand written type, and the block typesetting just work really well together without competing for attention. Your eye is naturally lead from the top of the packaging down to the bottom. It was designed by taxi studio, who have also done a great job of his website too.
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